Condition rough, dry skin with Gold Bond Softening Lotion. This hydrating lotion for normal to dry skin is made with a triple moisture complex featuring shea butter, coconut oil and cocoa butter that conditions skin, leaving it silky smooth. It provides immediate hydration that lasts 24 hours. What’s more, Gold Bond Softening Lotion contains 7 moisturizers and 3 nourishing vitamins for skin that looks and feels soft, smooth, and healthy. This moisture-rich lotion is dermatologist-tested, nongreasy and has a light, fresh scent. DIRECTIONS: Apply liberally to skin as often as needed. Reapply to enhance skin softening and increase level of moisturization.